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INDUSTRY NEWS
The latest industry news offers an encouraging outlook for home buyers and sellers:
• The National Association of Realtors
said existing home
sales rose 1.7 percent in August to the highest level
since
February 2007.
• Sales of new homes rose 7.9 percent in
August, and
were 12.6 percent higher than in August 2012.
• Single-family home starts were up 7
percent in August
and hit their highest level in six months, said the
Commerce Department.
• CoreLogic reports that nationwide home
prices were
up 12.4 percent year-over-year in August.
• According to Bankrate’s Financial
Security Index,
55 percent of Americans say they expect home values
to rise
over the next 12 months.
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WHAT'S NEW
On Sept. 30, Weichert launched a radio advertising campaign
that will coincide with the fall
listing market and reach more
than 6.3 million consumers throughout the
entire
company-owned footprint. The Weichert radio ads will run
on more than
30 AM and FM stations in the New York,
Philadelphia and Washington, D.C.,
metro areas, and will be
read by announcers during traffic, weather and
sports reports between the hours of 7:00 a.m. and 7:00 p.m.
This provides
maximum exposure during the times when people listen to
the radio most.
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BY THE NUMBERS
Weichert Enters 37th State Weichert Real Estate Affiliates announced its first franchise
company in Washington State with the
signing of Olympia-
based Reynolds Real Estate. Managed by Broker/Owner
Randy
Reynolds and his son, Ryan Reynolds,
a company vice president, the company
will now operate as WEICHERT, REALTORS® - Reynolds Real Estate.
In addition
to bringing the Weichert way of doing business
to the Northwest, the
affiliation of this highly regarded company
brings the total number of states
in which Weichert has
franchise offices to 37, according to Marty Rueter,
president of Weichert Real Estate Affiliates.
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